If summer is when your business thrives, it is time to pull up your socks as far as seasonal SEO is concerned. Otherwise, you may lose out on a good amount of your total business. Getting in touch with a search engine company now will surely be a wise decision for getting things going. Suppose you own a hotel in a hill station, then it is quite likely that your business-website will be visited more during and prior summer than in winter. So, it is prudent to rev up your SEO Tools before the arrival of summer. This was just an example. What I mean to say is that any business that has an online presence and is season-dependant should enhance its SEO before the arrival of the particular season. This increases the visibility of the site, thereby increasing the possibility of sales. Here are a few ways for seasonal SEO optimization of websites:
- Create content in keeping with the change
Now that summer is still on its way, people have possibly not yet booked their hotels. It is more likely for them to plan a vacation to the mountains for the coming summer. So, there’s not much use in providing hotel booking details. You should rather try to have content that focuses on planning a vacation. For instance, you should include details regarding the up-coming local events, how scenic is the environment around your hotel, whether your hotel is good for weddings, couples, families, how convenient it is to go for sightseeing from your hotel etc. A hotel website that tells about the above points does not look like one that is trying to convince people to book a room but, rather, trying to tell that the hotel is a tourist-friendly place.
The next thing that you must keep is mind is to start optimizing your content much before the season, summer in this case, arrives; say, during the end of January or the beginning of February. This is because it allows you to take advantage of the change taking place in search behavior and also gives your content the time to sit and age in a search engine, thereby gaining its trust. But, if you update your content in the month of May or June, you will lose out on a considerable amount of time for attracting target audience. So, if you begin updating your content now with the help of a search engine company and Affordable SEO Services, your website will be in a stronger position by the peak time.
- Build links when you are not so busy
During peak season, you are usually busy with booking and check-in/check-out of the guests. So, during this time, optimizing your site becomes much less important. Hence, you should try to start working on SEO Optimization much before the arrival of the peak season. This gives you an opportunity of manipulating your search ranking and building a few more local links before the search behavior starts altering.
- Send out newsletters to former guests
Sending a newsletter or an email to your previous guests can be a great idea for boosting your business in the coming season. It might actually remind them of your services and the good times they had while staying at your hotel. Under such circumstances, they can actually think of coming back to your hotel for another vacation. You may also offer an early booking deal to your former guests as a show of favor to them.
Now that I have told you about enhancing seasonal SEO Link Monster, let’s discuss how SEO is done in general.
- Firstly, you need to pick up useful keywords
- Introduce quality tags
- Have quality content
- Have a look at the usability and architecture issues
- Filter your link sources
Coming back to our main topic, seasonal SEO, it can be concluded that a search engine company helps you have your ducks in a row before the arrival of the season. With their help, you can become more active in social networking sites, share stories and photos from the past seasons or publish forthcoming events for the purpose of spreading the word. You can also build a rapport with local bloggers whose services you can use later at the time of need. And this is the very time for doing all these!